Hello Sugar Heber City · Mar–Jun 2026 LP Update · Confidential
Dacia Bredex – Aldred, LLC · Confidential — For Limited Partners

Heber City — Mar–Jun 2026 Update

Your investment opened this Utah salon in March. Four months in, the book is small but building: a $1,602.35 June, gross-profit positive every month, a first cohort of returning clients, and a perfect 5.0★ reputation.

March 1 – June 30 2026 · Hello Sugar · 321 West 1300 South, Ste 130, Heber, UT
$3,628.80
Total revenue · Mar–Jun
Peak $1,602.35 (June)
−$2,119.91
June net income (last month)
44% below March's −$3,783.21
79
Appointments
Peak 28 (May)
$45.93
Revenue / appointment
17
Members added
MCR to 42.9% (May)
43.9%
Gross margin · Mar–Jun
Positive every month
5.0★
Rating · 6 reviews
All five stars
−$15,241.70
Net income (cumulative)
Best month −$2,119.91 (June)

Financials from the location's internal P&L (Mar–Jun 2026, accrual basis). Operating metrics from Hello Sugar owner analytics (BigQuery), location UT Heber City | Valley Station 236. MCR = new members ÷ new-client prospects.

To our investor

A note on your investment

Your capital opened Heber City in March. Four months in, the book is small but building: revenue reached $1,602.35 in June on 79 appointments and 63 clients, a returning base is forming, and the location already holds a perfect 5.0-star reputation across its first 6 reviews.

Growth here is slower than our other locations — which can be typical for a smaller market. We're constantly hiring to open up more shifts, we've opened advertising into Park City, and a large sign on the corner of the building has already lifted new-client counts. And because there's no competition in this market, the clients we win are sticky — they stay longer, and their lifetime value runs higher.

On the economics: every month is gross-profit positive — the services more than cover their direct costs. The loss to date is fixed cost — rent and marketing — against a still-small book; April also carried a one-time $5,441.25 charge for the landlord build-out and deposit. It's slow, but the growth is meaningful and the trend is in the right direction.

Austin & Lisa
General Partner
Financials

Monthly Profit & Loss — Heber City

Revenue built from March to June as the location ramped in a smaller market. April fixed costs include a one-time $5,441.25 charge for the landlord build-out and deposit; recurring rent is $1,850/month. Every month is gross-profit positive — the net loss is fixed cost, not service economics.

Line itemMarAprMayJunTotal
Services income311.31417.58805.591,423.912,958.39
Reciprocity adjustments55.0055.00
Tips received101.70115.38219.89178.44615.41
Total revenue413.01532.961,080.481,602.353,628.80
Cost of services(259.64)(338.61)(676.20)(761.62)(2,036.07)
Gross profit153.37194.35404.28840.731,592.73
Admin expenses(30.65)(296.71)(233.81)(198.36)(759.53)
Advertising & media(1,639.57)(899.10)(946.34)(777.28)(4,262.29)
Fixed costs (rent & software)(2,191.36)(5,501.25)(1,910.00)(1,910.00)(11,512.61)
Franchise fees(75.00)(75.00)(75.00)(75.00)(300.00)
Total operating expenses(3,936.58)(6,772.06)(3,165.15)(2,960.64)(16,834.43)
Net income(3,783.21)(6,577.71)(2,760.87)(2,119.91)(15,241.70)
Reading the numbers

Gross-profit positive every month. The −$15,241.70 loss to date is fixed cost against a still-small book — April includes a one-time $5,441.25 landlord build-out and deposit, and recurring rent is $1,850/month. The path is revenue growth against that fixed base; June's loss was the smallest yet at −$2,119.91.

Source: location internal Profit & Loss, Mar–Jun 2026, accrual basis (exported Jul 24 2026). Amounts to the cent; parentheses in red denote costs and negative amounts.

Operating metrics

Revenue & demand, month by month

Revenue & margin
Revenue vs. gross profit
Total revenue against gross profit, month by month — gross profit positive every month and scaling with revenue.
Demand
Completed appointments
79 completed appointments across four months, building from 11 in March to a peak of 28 in May.

Revenue: internal P&L. Appointments: Hello Sugar owner analytics (BigQuery), completed appointments at UT Heber City | Valley Station 236.

Client metrics

Client growth & retention

Membership
New members per month
17 memberships added over four months. Conversion of new-client prospects to members reached 42.9% in May.
Conversion
Prospect → member conversion (MCR)
Share of new-client prospects who bought a membership, by month — reaching 42.9% in May.
Client base
From first visit to returning
New-client prospects → members → returning clients (2+ visits), Mar–Jun.
Prospects
60
New members
17
Returning
11
63
Clients served · Mar–Jun
17
Members added · Mar–Jun
42.9%
Membership conversion (peak)
May

Source: Hello Sugar owner analytics (BigQuery), UT Heber City | Valley Station 236. Returning = clients with more than one completed visit. Prospects = new clients not yet on a membership. Loyalist cohorts (4+ visits) are just forming (first at four months).

Operating highlights · Mar–Jun 2026
Demand
79 appointments
63 clients; monthly volume 11 → 28 (peak May).
Membership
17 members added
Conversion reaching 42.9%; the highest-value client tier.
Reputation
5.0★ 6 reviews
Every review five stars since the first in April.
Outlook · H2 2026
Staff
Hire more
Hiring more estheticians to open additional shifts and add bookable capacity.
Reach
More local marketing
Increasing local marketing, advertising into Park City, and a corner sign already lifting new-client counts.
Repeat
Member promos
Promotions to current clients to come in more often — e.g. free underarms with an active membership.
Market
Sticky, higher-LTV
No competition in the market, so the clients we win stay longer and are worth more over time.

Forward-looking items reflect management's current expectations, not guarantees.

Summary
Gross-profit positive every month; a slow start in a smaller market, but meaningful growth and a 5.0★ reputation.

June revenue of $1,602.35 on 79 appointments, 63 clients, and 17 members; the loss is fixed cost against a still-small book, at its smallest yet in June (−$2,119.91). With no competition in the market, clients are sticky and higher-LTV — the focus is growing the book against the fixed base.

Risk factors

  • Well below breakeven: June revenue ($1,602.35) is still near the level of monthly rent ($1,850); reaching profitability requires materially more revenue against the fixed cost base.
  • Slower market: Heber is a smaller market where the ramp is slower — the offsetting bet is low competition and stickier, higher-LTV clients.
  • Very early & concentrated: four months of data on a small client base at a single location; monthly figures are small and can move sharply.
Austin & Lisa
General Partner · questions welcome